About the Creator
Hi, I'm
Divya Kaur.
I'm a Bay Area mom of three, former tech leader, and the creator behind Kaurage. The name is intentional — Kaur is my last name and a marker of Punjabi identity; -age rhymes with courage. It took courage to leave tech. To show up as a tired desi mom. To cook on camera. My audience doesn't just watch. They save, share, and cook.
The Hook
"Tired desi mom" energy meets practical weeknight cooking — relatable, specific, and deeply trusted.
The Audience
South Asian women, 25–44, US-based, higher household income — a niche with real purchasing power.
The Reach
5.3M views in 30 days with the majority from non-followers — strong discovery momentum on the platform.
The Journey
Tech leader → full-time creator. My story resonates deeply with the desi American professional mom community.
Audience Insights
Who's
Watching
My followers span the global South Asian diaspora — India, Pakistan, Canada, UK, and the US. For brands targeting desi households anywhere in the English-speaking world, Kaurage is a single channel with genuinely international reach. My US followers (17.2%) represent the highest-value segment for North American brand deals, but the full diaspora reach is a unique asset for global or e-commerce campaigns.
-
🇮🇳 India
41.4%
-
🇺🇸 United States
17.2%
-
🇵🇰 Pakistan
10.7%
-
🇨🇦 Canada
10.2%
-
🇬🇧 United Kingdom
6.9%
US-Based Desi Diaspora~55%
Partnership Fit
Brands We
Love
Kaurage is built for brands that speak to the modern South Asian American household. We specialize in authentic integration — not awkward ad reads.
🍳
Kitchen & Cookware
Instant Pot, Caraway, Le Creuset, nonstick & cast iron
🌶️
Specialty Foods & Spices
Indian pantry staples, ghee, lentils, premium spice brands
🛒
Grocery & Meal Kits
Instacart, Walmart+, Indian grocery delivery, Thrive Market
🏡
Home & Entertaining
Serving ware, table linens, party supplies, home décor
👩👧
Mom & Family
Kids products, family wellness, parenting apps, family finance
💄
Beauty & Lifestyle
Brown skin–friendly beauty, Ayurveda wellness, self-care brands
Rate Card 2026
Invest in
Kaurage
All rates reflect the 2026 market for a US-based, niche-focused creator with a highly engaged South Asian American audience. Desi diaspora creators command a premium — our community is specific, high-trust, and high-intent. You're not just buying reach. You're buying cultural fluency.
Format
Static Feed Post or Carousel
$650–$900
- 1 polished feed post or carousel
- Caption with natural brand integration
- 1 round of revisions
- 30-day usage rights
Most Popular
Format
Instagram Reel (60–90 sec)
$1,200–$1,800
- Original scripted & edited Reel
- Authentic brand storytelling
- 2 rounds of revisions
- 60-day usage rights
- Cover image for feed
Format
Instagram Stories Series
$350–$500
- 3–5 story frames
- Link sticker included
- Poll or Q&A engagement
- Best for flash sales & codes
Market Comparison · Bay Area & Desi Niche
How Kaurage Stacks Up
| Creator Profile |
Static Post |
Reel |
Niche
Premium |
|
Kaurage You
51.7K · Bay Area · Desi Mom · 5.3M views/mo · global South Asian diaspora reach
|
$650–$900 |
$1,200–$1,800 |
Full |
|
Generic Lifestyle Creator (50K)
US-based · broad food/lifestyle · no niche identity
|
$300–$600 |
$600–$1,000 |
None |
|
Desi US Creator (30–40K)
Indian American food/lifestyle · smaller reach · similar niche
|
$400–$650 |
$700–$1,100 |
Partial |
|
Bay Area Food Creator (50K)
Local restaurant & food content · general CA audience
|
$400–$700 |
$800–$1,300 |
None |
|
Desi Diaspora Creator (US, 50–70K)
Similar cultural niche · comparable or larger audience
|
$600–$1,000 |
$1,000–$1,800 |
Strong |
|
Mid-Tier Creator (100–500K)
Mainstream lifestyle · high reach, lower niche trust
|
$800–$2,500 |
$2,000–$5,000 |
Rarely |
Why the Desi niche commands more: The South Asian American diaspora is one of the highest-income minority communities in the US — with median household incomes well above national averages. A creator with authentic cultural fluency, a trusted voice, and 5.3M monthly views delivers the kind of conversion generic lifestyle accounts can't replicate. Kaurage pricing is in line with US-based Desi creators of similar or larger size, and delivers stronger niche ROI than a general food creator with 2x the following.
Campaign Packages
Let's Build
Something Lasting
Long-term partnerships unlock the deepest trust with my audience — and significant savings over à la carte rates. These bundles are designed to work for seasonal campaigns or ongoing ambassador deals.
The Sampler
$2,200
Save ~15% vs. à la carte
- 1 Reel (60–90 sec)
- 1 Carousel or Static Post
- 3 Story Frames
- All content within 30 days
- 60-day usage rights
The Seasonal Campaign
$3,800
Save ~20% vs. à la carte
- 2 Reels (60–90 sec each)
- 2 Carousels or Static Posts
- 6–8 Story Frames
- 45-day content rollout
- 90-day usage rights
- 1 product unboxing Story series
Ambassador — 3 Months
$6,500
Save 30%+ · Category exclusivity available
- Monthly: 1 Reel + 1 Feed Post + Stories
- Long-form authentic brand narrative
- Affiliate link with tracked commissions
- 6-month extended usage rights
- Monthly strategy alignment calls
- Category exclusivity option
UGC-Only License
$800
No posting required
- 1 original video or photo set
- Shot and edited by Divya
- Full rights for brand's paid media
- No Instagram post required
- Ideal for product launches & ads